Over my 20-year career in agency world, I've had the privilege of working with some of the best known brands in the world, across a variety of channels and mediums, and with some of the most talented people in the business. I feel truly blessed. Below is a small assortment of work I've led, lasting
client relationships I've built, and businesses I have impacted.
I hope you'll find the work interesting and your visit worthwhile.
Lenovo, the largest computer manufacturer in the world wanted to expand it's focus from enterprise sales to DTC, targeting millennials. A new brand positioning was needed, along with a fresh new visual appeal and tone of voice, across all channels.
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Overseeing a Digital Agency of Record relationship with JP Morgan Chase, our work spanned across the entire brand spectrum– from Retail Banking to Wealth Management to Credit Cards– and from acquisition, retention, to increasing share of wallet.
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While being a well established global brand, Nivea suffered from poor consideration within US consumers. It needed to increase brand awareness, engagement, and ultimately trial– by attracting new, younger audiences and engaging them with emotional & rational relevance.
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The largest hotel group in the world, and a parent to 14 major hospitality brands, Wyndham Worldwide needed to gain operational efficiency on its eCommerce backend, while improving brand appeal and UX across its 14 brand sites– all in an enterprise level effort to increase direct sales.
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Tracfone, America’s #1 prepaid wireless provider was looking to launch a stand-alone b2b brand designed for small businesses. From strategy to tactical execution, our work focused on making the brand relevant throughout the customer lifecycle – across channels, devices, and media.
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A breakthrough brand in all-natural children’s remedies needed to transform itself to enter the highly competitive adult remedy market. A rebranding effort was needed, along with all marketing communications materials.
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The iconic French beauty brand wanted to move away from the sea of sameness within the eCommerce category. Our research proved that consumers within the luxury category weren’t interested in bargains and quick-sell promotions– they felt it cheapened the brand. Instead, they wanted to be romanced the brand, its heritage, prestige and lifestyle association. We re-concepted Clarins.com to exude exactly that– focusing on the brand’s classic French spa heritage, it’s passion for worldwide botanical research, and it’s celebration of individuality.
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IBM, provider of the leading eCommerce platform (WebSphere Commerce), needed to redesign its product itself. The existing software platform was cumbersome and unattractive. IBM faced a great challenge in convincing world’s top brands to live within their Websphere Commerce environment– as it was largely seen as a rigid and an unattractive template structure. The platform needed to be reimagined and then redesigned from the ground up– to not only be attractive to major brands, but to also be flexible to meet their diverse needs.
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VF Corp, parent to several iconic brands (like The North Face, Timberland, Vans, Wrangler Jeans, Reef, and many more), needed a better customer engagement strategy that would ultimately redefine it’s brand engagement and shopping experience both offline and online.
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Holt Renfrew, the most iconic and prestigious departmental store in Canada, wanted to display its unique in-store shopping experience to the online world. Famous for it’s window displays and in-store luxury and entertainment, Holts wanted the cyber world to see what it’s like to be there in person.
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